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Swim With The Sharks Without Being Eaten Alive, by Harvey Mackay
PDF Download Swim With The Sharks Without Being Eaten Alive, by Harvey Mackay
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A collection of personal success maxims and selling tactics, learned over thirty years of Harvey Mackay's own hugely successful business career. Packed with marketing and motivational nuggets that you can put into practice today, and some of the most dynamic techniques for soliciting and closing a sale ever devised, here is a book of clear principles and easily applicable practice. In short, pithy chapters Mackay tells you things like how to get appointments with customers who are sure they don't want to see you - and make them glad they said yes; how to smile and say no to negotiating pressure until your tongue bleeds; how to understand the customer first, last and always, using the Mackay 66 questions. Humorous, human and always to the point.
- Sales Rank: #372264 in Books
- Brand: William Morrow & Company, Inc.
- Published on: 1988
- Original language: English
- Number of items: 1
- Dimensions: 9.57" h x 1.14" w x 6.46" l,
- Binding: Hardcover
- 273 pages
- Great product!
Review
Super-salesman's secrets...Mackay's book is interesting, entertaining - and useful WALL STREET JOURNAL Everything business schools are too polite to teach GLORIA STEINEM His own story shows that his tips on salesmanship can work... NEWSWEEK
From the Inside Flap
A super salesman, a sportsman, a popular public speaker and motivator, Harvey Mackay has evolved some of the most dynamic techniques for soliciting and closing a sale ever devised. In this book he reviews the secrets of his success.
About the Author
Harvey Mackay is the chairman and chief executive officer of the Mackay Envelope Corporation, a one-time failing company which he bought when he was twenty-six and turned into a multimillion dollar industry leader. He is an internationally renowned public speaker.
Most helpful customer reviews
2 of 2 people found the following review helpful.
I'm Swimming with the Sharks and Loving It
By Juan V
As an avid business book reader, I've heard nothing but great things about this book. Greats reviews, comments, and praise....hmm, I have to admit that I was a little skeptical.
So I decided to pick up this book for a plane ride from Chicago to Puerto Rico which is about a five hour ride. Well, that was one of the fastest plane rides I have ever had. I couldn't put the book down.
Be prepared to take a lot of notes, as the style used to write this book is very fast and free flowing. It's loaded with golden nuggets, so take your time going through it. It might even be a good idea to read it more than once.
The one negative that I will say about the book is that Mr Mackay is a highly connected man as he mingles with athletes, celebrities, etc. Connections that the average person may not see on a daily basis. This isn't necessarily a bad thing but it may turn people off, thinking it doesn't apply to their specific situation. But if you dig deep, you find ways to apply his principles to any situation you may be in....just a thought.
Hope this review helps and buy this book!
0 of 0 people found the following review helpful.
Five Stars
By RHorne
Harvey Mackey wrote the book on how to change your life. I read and implemented the things in this book & it changed my life. The Mackey 66 by itself is worth the price of the book. Don't just read this book put it to use. I buy this book to give to people who need a change in their life. It changed mine & I know that if you apply the principle's from this book to your life it will change your life to! Harvey really hit a home run with this one.
1 of 1 people found the following review helpful.
Not Great but Not Bad, Maybe Good for a Rookie to the Business World
By Jay Johnson
This wasn't a great book and it wasn't a bad book. It was readable to the sense that it didn't put me to sleep but it also wasn't exciting to the point that I didn't want to put it down. It was interesting but not a book where you will take away a lot of new ideas if you have been around for a long time in the business world.
The book is broken up into a bunch of mini-chapters what the author calls Lessons and Quickies. Each lesson gives a little bit of advice or wisdom. The lesson can be one page, one line on a page or a few pages. I think that maybe someone starting out in sales might find some of the earlier chapters useful. In these early chapters there is focus on the customer and how to know your customer. After the sales chapters the book kind of goes off into a bunch of different topics.
Again, its an ok read. Recommended for a beginner in business not recommended for an experienced executive.
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